I'm sure you've seen this video. It's obviously making the rounds of the Gamosphere.
If Renault Brazil can make an awesome commercial like this, I think you know what to do, WotC. Hollywood's all about the reboot/modernization of old 70's/80's properties right now. Get Hazbro to make a deal with Disney or Time/Warner or someone and make this happen as a big budget feature film! With the current film culture of big budget CGI spectacle and cashing in on Gen X nostalgia, this should be a no-brainer.